Never heard of Maskcara Beauty? You’re missing out! Maskcara is a makeup and skincare company that was created by fellow mom and beauty extraordinaire, Cara of the Maskcara beauty blog. If you don’t already follow her, you totally should. I’ve learned so much about makeup from her over the years and she is just as beautiful on the inside as she is on the outside.
Being one of her “groupies”, I was quick to purchase the foundation that she created when it first became available several years ago. It was called IIID Foundation and was supposed to create the perfect amount of warmth and brightness that we all want by highlighting and contouring. These words, “highlighting and contouring” meant nothing to me back then. The Kardashians makeup artists hadn’t yet shared their secret of this phenomenon.
The trick to this IIID Foundation (that I love and wear every day!) is to apply multiple shades of foundation to your skin in the right areas to create a perfectly bright and contoured complexion. Think paint by number.
IIID Foundation has a buildable coverage with no need for concealer. Each shade comes in a small tin of it’s own which can be stored in a magnetic compact that comes free when you buy 4 tins! If you’re the kind of girls who gets excited by cute packaging, you’ll really appreciate the cute tins and compacts from Maskcara. ;)
For the easiest, most basic look, you will only need 3 colors with the option of an illuminator to add extra glow.
You will need a contour, highlight, and blush of your choice. The contour color goes under your cheek bones, around your hairline, the sides of your nose, and on your jawline. The highlight color goes everywhere else; your under eye area, over your eye lids, forehead, jaw above the bone, above your upper lip, chin, and bridge of nose. The blush obviously goes on your cheeks but can double as a lip color as well.
For our novice makeup gurus, you may like 2 contour colors and 2 highlight colors. I like to use a lighter contour for my initial base and then a darker contour after applying my highlight to “chisel” certain areas to look more defined. I also like to use a lighter highlight color under my eyes for extra brightness to make my peepers look more awake. Watch this video to see how I apply my IIID Foundation.
When Cara developed this makeup, she wanted to make it easy for us basic Betty’s to be able to experience the glam of Hollywood and to do it in 5 minutes because we’re busy mommas!
I't’s definitely different from any other foundation I’ve ever tried so it does take some time to get used to, but once you get the hang of it, this stuff is such a help in shortening your morning routine and I swear the bright look you get from wearing it is unmatchable. Love it!
As a plus, these products are cruelty free, paraben free, gluten free, and are made with a bee’s wax base. It’s nice to know that your makeup is free of nasty stuff.
Check out my Maskcara Beauty website to browse all the amazing products! Please comment below if you have any questions or feel free to email me. If you’re wanting to try IIID Foundation for yourself and you’re local, let’s set up an appointment to try it out on your skin! If you’re not local, no worries. Simply message me a picture of yourself with no makeup on (and in good lighting. preferably facing a window or in the car) and I can help you choose the colors that would be right for your skin tone.
Until next time,